Lego Friends

Online game. Art direction, UI, 2012. For Visible Media
Play the game (flash)

LEGO Dream Neighbourhood is online flash game designed for LEGO girly series - LEGO Friends. It was hosted by family.ca
Kids choose one of the four maps, place buildings, structures, vehicles and people, take a snapshot, share it with friends and get a chance to win prizes from LEGO and Astral.
Sounds pretty easy? Well, not so much. It took 7 people, 3 hours and 2 large pizzas to assemble 20 boxes of LEGO! It Followed by hours of shooting, cropping and editing and weeks of design and development. In the end it turned out pretty good.